This collection really mirrors today's take on street style and athleisure. Vintage, yet refreshed. Heritage with a contemporary spin. The geometric shapes emphasised by the classic Adidas stripes, make the classic tracksuit intriguing and creative. The bodysuits are sporty and stylish. However, the soft textures and colours, differentiate them from the standard bodysuit that saturates the market. It's really nice to see how this project has boosted her career and enabled her to work with the brand she has been focussing her efforts on. I can't wait to see what other creative ideas she has outside of Adidas.
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On the American West Coast lies many fashion gems. These brands make me want to dress up, and go out. Make bold statements with little effort. Check out Réalisation Par, I.AM.GIA, LOQ and STAUD. Réalisation Par..."Each Réalisation piece is meant to be an individual addition to your own personal style." Flirty, floral, fun and flowing. Little ruffles, peplum sleeves and tie up tops. Keeping it cute in the day and dressing it up at night. Versatile garments for anyone. "It is our desire, ultimately, to give you the confidence to wear it." I.AM.GIA...Edgy. Bold. Boyish. Bad. Motorcyclist/ Kill Bill/ Ski Vibes. Chunky Trousers and Tiny Tops. Leather, PVC and Patterns. Go girly, or get masculine. LOQ..."Unconventional forms, proportions, materials and attention to detail." "LOQ fuses California's relaxed sensibility with the rich colours and textures of India." Patent, Leather and Suede. From Slip ons to Tie Ups, their range of shoes are curious, and contemporary. STAUD...Innovative. Contemporary. Modern Classics. Croc, Velvet and Net Bags. "Stunning but simple, unique but uncomplicated" Beautiful bags for all your belongings. x [Photos from the respective websites and edited by me]
There is a large hole in my heart that is reserved for these Aussie brands, even though I have not personally tried them, they are constantly featured on Australian It-Girls' Instagrams. I hope one day my bank account will allow for my wardrobe to be filled with pieces from these labels, but for now I will have to admire from afar. SENSOSenso produce, high quality, contemporary footwear. I originally founded this brand through @mimielashiry, as I did for all of these brands. She posted a photo wearing white slip on trainers that caught my eye. I looked on their Instagram and website to see what else they had to offer and knew that I had to own something, one day. I was recently reminded of this brand by another one of Mimi's posts. She was wearing the green mules, paired with a blue top and skirt. The oversized buckle caught my eye and I thought, if I can't buy them I would write about them. SIR The LabelSIR The Label is a women's contemporary fashion brand, they design garments that are 'confident, distinctive and versatile'. Their clothing makes me miss the sun and the sea; the light, flowing look of the colours and form of the garments are so elegant and pretty. Hansen & GretelHansen & Gretel merge 'traditional and modern' to create 'an affordable-chic collection with a dash of avant-garde appeal' I have selected some of my favourite finds. The shapes of the garments, the patterns and the techniques they use, create effortlessly cool garments. [All photographs were obtained from the respective websites and edited by myself]
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AuthorHannah Foxley, Fashion Marketing and Branding student. Archives
October 2018
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