As the months turn to spring, so does the fashion... From researching the fashion weeks from last season I have created visual boards of some of my favourite trends of the season. Pack Men...
Designers have done it again and made the practical fashionable. This menswear trend features a fusion of outdoor wear and fashion, two elements that are usually mutually exclusive. According to gq this trend has come about due to European designers feeding off of the Brexit decision following the EU referendum, bringing the idea of immigration to light. Causing the theme of travel and migration to appear in print, fabrics and colour. Gucci and Givenchy have designed a range of back packs and travel bags accessorised with roll mats, straps and buckles. The irony is that backpackers and travellers are usually on a low budget, yet Givenchy and Gucci have designed bags way over the cost of practical rucksacks. The prints involved in this trend range from currency (Givenchy) to radar prints (Prada) to cartoon drawings of world food and monuments (Prada). Parkas and anoraks are widely seen throughout this trend, in high fashion these are most often longline with a lot of material creating a voluminous silhouette. Pockets are featured prominently and frequently on garments. Including welt, patch and flap pockets. With the high fashion lines, maximisation is key. Fashion brand Moncler has used pockets excessively on this runway look. Overall, I've found this trend quite new and exciting and is a breather from the constant reincarnation of athleisure.
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Gucci's campaign flaunting their new watch has veered away from the classic high fashion advertisement of models sprawled across furniture or staring seductively down a camera lens. In fact, Gucci have embraced with the internet and comprised their latest campaign of memes created with photographs from their editorial shoots.
Gucci posts the memes along with the tag #TFWGucci. The fashion house collaborated with Instagram meme creators @textsfromyourexistentialist and @beigecardigan Heres a link to Gucci's Instagram page. Click to see what all the fuss is about. |
AuthorHannah Foxley, Fashion Marketing and Branding student. Archives
October 2018
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