On the American West Coast lies many fashion gems. These brands make me want to dress up, and go out. Make bold statements with little effort. Check out Réalisation Par, I.AM.GIA, LOQ and STAUD. Réalisation Par..."Each Réalisation piece is meant to be an individual addition to your own personal style." Flirty, floral, fun and flowing. Little ruffles, peplum sleeves and tie up tops. Keeping it cute in the day and dressing it up at night. Versatile garments for anyone. "It is our desire, ultimately, to give you the confidence to wear it." I.AM.GIA...Edgy. Bold. Boyish. Bad. Motorcyclist/ Kill Bill/ Ski Vibes. Chunky Trousers and Tiny Tops. Leather, PVC and Patterns. Go girly, or get masculine. LOQ..."Unconventional forms, proportions, materials and attention to detail." "LOQ fuses California's relaxed sensibility with the rich colours and textures of India." Patent, Leather and Suede. From Slip ons to Tie Ups, their range of shoes are curious, and contemporary. STAUD...Innovative. Contemporary. Modern Classics. Croc, Velvet and Net Bags. "Stunning but simple, unique but uncomplicated" Beautiful bags for all your belongings. x [Photos from the respective websites and edited by me]
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An i-D article wrote about the MacArthur report; "A New Textiles Economy: Redesigning Fashion's Future". The report states the huge and catastrophic implications that textiles production has on the environment and society, today and in the future. I have always been aware of the negative impact the fashion industry and in particular the fast-fashion industry has had on the environment. However, even for someone who learns about these issues, the figures have still shocked me. I have briefly written about the current situation and the plan for turning the system around, if you want to read it in more detail, I have linked the report above. The textile industry contributes, 1.2 billion This is greater than the combined contribution from international flights and maritime shipping. The current system causes half a million tonnes of plastic microfibre to be released, thats 16x more than the micro-beads produced in the cosmetics industry! The textile industry is worth a huge $1.3 The textile industry is valuable globally, with over 300 million people employed across the supply chain. However, "it is estimated that more than half of fast fashion produced is disposed of in under a year." In the last 15 years, the number of times a garment is worn has decreased by 36%. "More than USD 500 billion of value is lost every year due to clothing underutilisation and the lack of recycling". This "take-make-dispose" society that we live in today is causing consumers to lose 460 billion USD of value globally, each year by prematurely throwing away clothes. Textile production relies on 98 million Many countries have good clothing collection systems. For example, Germany collects 75% of textiles. However, a lot of that clothing is then exported to countries that haven't established clothing collection services, so is then disposed of as waste. The New Approach:A Circular Economy. " A new textiles economy produces and provides access to high-quality, affordable, individualised clothing. A new textiles economy captures the full value of clothing during and after use. A new textiles economy runs on renewable energy and uses renewable resources where resource input is needed. A new textiles economy reflects the true cost (environmental and societal) of materials and production processes in the price of products. A new textiles economy regenerates natural systems and does not pollute the environment. A new textiles economy is distributive by design. " " The Benefits for Businesses and the Economy:
Environmental Benefits:
Benefits for Citizens and Society:
Even though the issues that are addressed in this report are mainly of the concern of businesses and manufacturers, we can also help to reduce our impact on the environment. In the words of Vivienne Westwood "Buy Less, Choose Well, Make it Last". x Source: Ellen MacArthur Foundation, 2016. The New Textiles Economy: Redesigning Fashion's Future.
There is a large hole in my heart that is reserved for these Aussie brands, even though I have not personally tried them, they are constantly featured on Australian It-Girls' Instagrams. I hope one day my bank account will allow for my wardrobe to be filled with pieces from these labels, but for now I will have to admire from afar. SENSOSenso produce, high quality, contemporary footwear. I originally founded this brand through @mimielashiry, as I did for all of these brands. She posted a photo wearing white slip on trainers that caught my eye. I looked on their Instagram and website to see what else they had to offer and knew that I had to own something, one day. I was recently reminded of this brand by another one of Mimi's posts. She was wearing the green mules, paired with a blue top and skirt. The oversized buckle caught my eye and I thought, if I can't buy them I would write about them. SIR The LabelSIR The Label is a women's contemporary fashion brand, they design garments that are 'confident, distinctive and versatile'. Their clothing makes me miss the sun and the sea; the light, flowing look of the colours and form of the garments are so elegant and pretty. Hansen & GretelHansen & Gretel merge 'traditional and modern' to create 'an affordable-chic collection with a dash of avant-garde appeal' I have selected some of my favourite finds. The shapes of the garments, the patterns and the techniques they use, create effortlessly cool garments. [All photographs were obtained from the respective websites and edited by myself]
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AuthorHannah Foxley, Fashion Marketing and Branding student. Archives
October 2018
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